Magazines,just like all of their mass media counterparts have been Essay

Magazines,just like all of their mass media counterparts have been facing declining readership and fragmentation of their readership base. How are magazines re - Essay Example In a sense, the widespread decline of magazine readership can be initially assumed as caused by a variety of factors such as the increasing realization among readers that it’s basically not worth turning the pages of magazines nowadays because they can acquire the information they need or deemed important somewhere else such as televisions, radio, weeklies, free sheets and most prominently the Internet. Moreover, for some, magazine reading is highly habitual which can suffer from developments in people’s lifestyles. Everyday life has been de-ritualized in the contemporary period which established magazine reading as a form of diversion and amusement, which then becomes insignificant in the working and free time rhythms of a number of individuals. Hence, if both the outmoded appearance and purpose of the magazines and foremost adjustments in the lifestyle of its readers have created it somehow a dying out mass medium, then the challenge to readership research has turn ou t to be even greater. Readership research is no longer lavishness or something to simply buff up the magazine, to compose it even better than it may have appeared beforehand. Increasingly, research may be essential to keep the magazine and its business significant in a growing varied, competitive, even hard lined market with an escalating number of unsympathetic audiences. There was a period, not too many years ago, when several people feared that magazines would be weighed down by television; that readership would decline in the technological age and promotional materials would abandon the print media for the glamour of the video screen. From 1995 to 1980, the television outgrew rapidly any other mass medium, both in viewership and marketing revenue.1 Nevertheless, the magazines have recovered strongly. 1990 showcased the magazine industry as a healthy, developing component of nations across cultures. In fact, during this time it’s safe to conclude that magazines

Pricing and Costing Methods Essay Example for Free

Pricing and Costing Methods Essay Organizations today more than ever before must ensure that they reduce costs as well, as the time used to avail products and services to the market. Since planning as well as the estimation of costs are critical to businesses it is important that organizations chose the best pricing and costing techniques. (Seonen, 2006). The implication here is that the fundamental goal of any business concern is to minimize its costs of operation while maximizing its returns to the shareholders. In order to achieve this, there is need to put in place the best pricing policies as well as the most appropriate costing techniques. This paper will attempt to examine the various costing as well as pricing methods that are available for use by business organizations. Traditional costs estimation methods like marginal and absorption costing will be looked at. Equally the newer costing method, the activity based costing will be discussed alongside other pricing methods. (Seonen, 2006) Pricing Methods Average cost pricing One example of pricing methods is the average cost pricing. Average cost pricing as a cost method involves the calculation of average costs per unit. To obtain this, the total cost of goods available for sale is divided by the total units available for sale. The weighted average approach is applied to all the closing inventories. (Duffie, 1992) The disadvantage with this method is the fact that it ignores the effects of cost increases as well as decreases. This is usually due to the fact that cost of closing inventory calculated under this category is usually affected the prices paid in the entire year as well as the cost of the opening stock. The method thus ignores more recent costs which are more reliable in income determination and decision making. Pricing methods Cost plus pricing: this is one of the pricing methods where by the price for a given product or service is the sum of the actual cost of the product or service plus a profit margin. This method of pricing is mostly used as an interim contractual measure. (Lintner 1965) The major advantage of this method is that it’s easy to calculate and need little information in computing the project costs and thus mostly used in pricing government contracts. The other hand this method has come under sharp criticism for encouraging wasteful expenditures in government contracts coupled by corruption. The other pricing method is the option pricing method that is commonly used in the motor vehicle industry. (Birge, 1997 ) option pricing method is basically where by an organization prices its products in a way that it provides a base price for its products which in most cases is always low to attract customers who upon visiting the store find other product accessories that can be purchased and added to the product. For example most vehicle manufacturing companies will provide a base price for their cars and use their showrooms to market other product parts like the car music systems, alarms e. t. c. Capital asset pricing model (CAPM) is another pricing approach that can be used in the financial sector, (Lintner 1965, pp. 12-39) it basically based on the investors ability to invest in many other fronts (divest) without additional costs, this approach is advantageous in that any future cash flows can easily be monitored with only knowing the investments correlation with the market, market risk premium as well as the risk free rates. Comparable uncontrolled price method(CUP),this is a method that seeks to establish the ALP, through comparing the controlled and the uncontrolled transaction in relation to the asset or service that has been transferred, (Duffie,1992) this method is mostly used in provision of loan by financial institutions as well by other organizations that sell intangibles. Resale price method, this is a method that seeks to evaluate the process of activities performed or done rather than the eventual output (product) (Lintner,1965,pp. 2-37)its commonly used in instances where the reseller do not add any meaningful value to the finished product and no physical changes are made on the product, the eventual resale price is determined by the resale price of a commodity then subtracting the gross profit margin achieved from the resale as well as all the expenses incurred, before arriving at the resale price of the commodity Bid pricing: This is a method of pricing that is commonly used in the stock exchange markets. it basically involve the respective clients placing bids or prices they would like to purchase the stocks of shares, and with the buyers and the sellers, with the highest bidder purchasing the property, price movements at times in the stock market always leads to the uncertainty in the market prices. (Sharpe,1964,p. 425-442) Target pricing: This is a method of pricing where business organizations price their products differently basing on the different market segments that they target with their products, the products may not necessarily have diverse differences to justify the difference in prices but the underlying idea is to maximize on profit in market segments that can pay higher prices for the product as this helps to cover on the lower segment, where the product may be priced lower. (Dominick,2008,p. ) The basic advantage of this pricing method is that it enables a company to earn higher profits without necessarily increasing production costs since it’s the same product that is sold to different target markets, Target pricing is generally common in the mobile phone industry where the same gadgets with minor modification are actually sold to different target markets at different prices Costing Methods Marginal costing This method also known as the direct coasting method has the main characteristic of charging all the manufacturing or product costs to the product irrespective of whether the costs are variable or fixed. Lucey, 1993) This method is useful in pricing decisions that are short term in nature in determining the least price that can be charged to a product below which losses will occur. The implication here is that marginal or direct costing as a traditional costing method suffers from the major drawback of oversimplification because it tends to employ only the volume of the product. Job costing is the method of costing where the coast of a product or service is determined by allocating costs ton a particular unit, a batch or even to a lot of the product or service. It is more or less the same as batch costing. Precisely, job costing method is applicable where good and services are produced as a result of a series of continuous operations. It is thus considered a product costing technique in which case emphasis is laid on the determination of the cost of a unit product. (Sobngwi, 2007) Absorption costing It has been the practice of many firms to charge manufacturing overheads on the basis of direct costs like direct labour. The technique used tended to differ in terms of details as well as allocation bases. Some systems employ a single base like total direct cost while others use several bases like direct labour and raw materials. Absorption costing as a method of costing allocates all the costs to the objects of the cost. This usually happen based on direct costs or even physical output measures. Marginal cost allocations are important for many managerial decisions like the valuation of stock as well as calculation of profits. (Sobngwi, 2007) The method may however not be very appropriate for product range decisions since the net profit figure from this technique tends to be unsatisfactory base for product range decisions. Allocation of expenses between two departments may be difficult. One department may for example have a fully developed product which could require only a little development resources while the other department could be in need of full development. In such a case dividing the costs will thus be inaccurate. This has the implication that there is uncertainty as to whether dropping one product line would lead to a reduction of the total expenses allocated to that product. (Bjornlund Rossini 2005). Activity Based Costing (ABC) The activity based costing (ABC) was developed as a reaction to the shortcomings of the marginal and absorption costing methods. This method gives a description of the activity in overhead departments which can be recognized by both the departmental managers as well being driven by cost factors. The cost factors are usually the characteristics of the products s well as other cost objects. ABC is usually a two step process. First, the costs of similar activities in various overhead centers are collected. In this case the total direct cost of each department is then charged to each activity based on its use of total capacity as well as the total of all the costs of all activities collected from all the departments in activity cost pools. Seonen, 2006) Second, the cost drives of each cost pool are identified after which cost drivers are quantified and the allocations to product costs derived. (Seonen, 2006) There are usually many varieties of cost drivers to choose from in an attempt to explain the costs of an object. The bottom line however is that they have to be capable of being quantified in terms of both the cost pool as well as the cost objects. Conclusion There is always need for consistency as well as standardization of the methods of financial pricing and costing methods have been recognized. Adam et el,2003) This has led to the innovations of many sets of guidelines for both economic evaluations and costs. In the final analysis therefore, variations in cost methods that are usually used in business organizations have raised many questions resulting into the inability to compare the results of various costing as well as pricing methods. However in order to achieve both the transferability as well be able to generalize results there is need to apply uniform cost pricing and estimation methods in order to minimize any chances of variations.

Free Essays - The Grace of God :: Personal Narrative Essays

The Grace of God The Revolution Has Begun - Stop giving your authority to Christ & the Void & the Imagination- you are it, now, the God...you are needed - stop hiding yr. Light in a bushel. - Allen Ginsberg to Neal Cassady My mother was Catholic, and although she raised us as Episcopalians, I always felt that she wanted to go back to her baptismal religion. There was always a loyalty in her to her heritage. I sensed this as she explained to me her belief that everyone is born with a purpose. You need to seek out your destiny, she said. I do not agree with my mother. Destiny unfolds as you live your life. Your purpose is to follow what you care about, and in turn, what you care about will make progress. True love entails the same thought. There is no "the one" for each of us. We begin to know someone and that develops into love, and that person becomes "the one" because there is no one else who could ever be what he or she has become to you. Nothing is preset, but rather, unravels. In that sense, you create your own life, your own fate, your own God. And if you create it, you are it. Everything in your life comes from within you, even your religion. That is the only hole proof comfort to the frailties I mentioned before. Believe it if you wish. I do. Sometimes. I used to stare at my ceiling in the dead of the night and trace the edge where the walls meet with my eyes, my only fear, that the line might blur, or worse, become too sharp. What do I think of in the dead of the night? I think of God. Because darkness is upon me and I have no other protection from the horrors that lurk in my mind. I have no other protection from the edge of my walls, the extremities of my reality, becoming blade-like sharp.

Brainwashing & transforming

Brainwashing is the art of transforming a persons mind by putting together different types of attitudes. It is a sought of thought reform. Brainwashing is a sort of social influence on a person to try and change his way of thinking into somebody else’s viewpoint, without the assent of that person. Brainwashing can be achieved by either obliging or persuading the other person, to think in the line of the person who is brainwashing. To brainwash another person total segregation and belief of the subject is absolutely necessary.Brainwashing is usually undertaken in prisons, to change the mindset of the prisoners, and to help them think in a right manner, and to change their behaviour. The person who is brainwashing has to have the person to be brainwashed totally under his control, so much so that all the daily routines of the person are under the control of the person who is brainwashing. The person who is brainwashing influences the other person so much so that, the person†™s mind doesn’t work at all losing his complete identity.The brainwashing person than replaces the person’s mind with a different set of thoughts and behaviours. According to psychologists, brainwashing is possible under certain conditions, but while dealing with hardcore criminals or prisoners, it is necessary that they use physical abuse in order to see that these people are properly brainwashed. And to erase all their previous thoughts and identity, so that their mind will be fresh with a new set of attitudes after the brainwashing session, which helps them to improve their lifestyle, and lead a better life without going back to their criminal mannerisms.According to studies it is known that the effect of brainwashing is short term only, the original identity of the brainwashed person is totally not washed out, but it is hidden and once the present thoughts of the person stop working, the old identity comes out from hiding, and the person behaves in the same manne r as he used to previously. The results of brainwashing mostly are the same on every person irrespective of his culture, history and physical appearance.Some of the commonly used techniques in brainwashing are loneliness, as the people being brainwashed are isolated and not allowed to meet his friends or family members, insisting on agreement to certain demands which include matters such as clothing, food and money etc, the person is subjected to poignant blackmail, pressure, lenience occasionally, total control and criticism of the person being brainwashed to such an extent that the person doubts his own worth, and feels that everything he does is wrong.The person is reduced to such a wreck that he does not believe in himself. Brainwashing or mind control is used in many ways; it is used by many persons in different fields to their advantage. Parents use brainwashing on children, so that they can achieve a certain standing in social, personal and educational endeavours. While teach ers try to brainwash children in the classroom, so that they can have a clearer idea of what is being taught in class.Even hypnotizing a person is a sort of brainwashing or mind control, where in the person is taken to his subconscious state of mind, and made to believe that he is a completely changed person, by drilling into his mind different thoughts and behaviours that need to be replaced. Some people use fear or violence to brainwash a person, but this way of brainwashing is not right, as the brainwashed person cannot be controlled, because he will escape as soon as the brainwashing person leaves him.Some people might practice brainwashing to commit illegal activities like, they might brainwash or hypnotise a woman and try to rape or rob her. And some religious cults might try to brainwash people and force them into converting to a particular religion. Using brainwashing to commit such crimes should not be encouraged, and the effects of brainwashing should be used to change a p erson into a better human being. Brainwashing should be done to have control over a person’s mind, but not to put him out of control or doing such things which are not in his control.The Government authorities also use brainwashing to help them extract the truth from criminals by using shock treatments, lie detectors or narcotic analysis, which have an impact on their brain, by which they can find out if the criminal is telling the truth or not. To confound and weaken a person with the help of electronic equipment or chemicals is not controlling that person. Gaining control over a person who loses control over himself is not always the same.It is clear that the government authorities do not have control over anyone’s mind, and it is also clear that these authorities would do anything to gain control over a person’s mind. When a person physically abuses his wife on a daily basis, the wife who fears of violence does not reciprocate but bears her spouses tantrums a nd abuse, not because he has a control over her mind, but might be because she is totally dependent on her spouse. The wife doesn’t have any other choice, but to stay with her spouse. In other words the husband has reduced her chances in such a way that she cannot leave him.By staying on even after such battering, means that it is the wrong choice of the woman, but not the control her spouse has over her mind. Another method of brainwashing used by various religious missions is using love as a tool to control a person’s mind. These people make the person believe that they are the only people, who love them, and that they have faith in the person, and that the person should have faith in them. They try to convince the person to such a level that the person believes that even his family and friends are hurdles in his way to deliverance and attaining God’s faith.These people make the person so fearful that he believes that if he does not listen to them he might be punished, all this makes the person totally dependent on these people and he becomes obsessed. Guilt is also another strategy used by these people; they make the person feel so guilty that, he begins to believe that he is nothing without god and these people. They fill the person with so much contempt for him that he loses his ego, self esteem and his belief in himself. The person becomes completely reliant of these people that he is at the mercy of these people.Even psychiatrists follow such strategies to have the patient under their control. This strategy would help the psychiatrist in knowing the person even better, and this would help the doctor in curing the patient. When a person is under the spell of such people, these people might take the advantage of the situation and can try to rob the person of his whole property, when he is under their control. They might even make the person commit illegal activities on their behalf, which the person would come to know only after comin g to his senses.Under the control of such people a person can lose his wealth, his body and also his soul. Therefore brainwashing can be used for the good and the bad both. At sometimes it can help a person and other times it would completely ruin a person. Brainwashing is a very complex strategy; it is more of healing a person than a method. For example during the Korean War many US soldiers were brainwashed into communism. Brainwashing is such a technique which can break or make a man, it is a very complicated technique used by psychiatrists, religious missions, teachers, parents and the government authorities.This technique can be used to the full advantage, if it is understood properly and used in the right manner; it will give very good results and help people in solving their problems very effectively. When a person is brainwashed, he goes into a sort of trance and is completely in the control of the person who is brainwashing. The person is in such a situation that, he doesnà ¢â‚¬â„¢t remember any thing and his mind can be controlled by feeding some other thoughts, that he becomes a totally changed person after the brainwashing session.A person who is trying to brainwash another person, should be very smart and tactful when dealing with such situations, and he should have the power to make the other person believe him, then only he will have total control over the other person’s mind. On the whole brainwashing should be considered as an important and necessary strategy, and it should be employed by all and sundry wherever the necessity arises, but people should not take advantage of this strategy and should not try to use it for committing illegal activities.If used properly and effectively it could help cure so many people who are in depression and undergoing severe stress, it could help to make a convict a better person and help parents and teachers in guiding the children to better and bright futures. Brainwashing should be definitely used if a person can benefit and lose his depression and make him a better person. Works Cited Rober Todd Carroll, Mind Control (Brainwashing), The Skeptic’s Dictionary, 14 November 2007, . Julia Layton, How Brainwashing Works, How Stuff Works, 14 November 2007, . Julia Layton, How Brainwashing Works, Brainwashing Techiques, How Stuff Works, 14 November 2007, . Uzma Mazhar, Brainwashing Tactics in Domestic Violence, 14 November 2007, .

How to Get Book Reviews on Amazon Our Method for Free Book Reviews

How to Get Book Reviews on Amazon Our Method for Free Book Reviews How to Get Book Reviews on Amazon: Our Method for Free Book Reviews Book reviews are what make or break you as an author and since Amazon is the leader in book retailers, getting reviews on Amazon is even more important.As scary as it can be to leave your own fate in the hands of others, its true especially if you publish through Amazon.As a self-published author, having a portfolio of authentic positive Amazon reviews, right from the beginning, can skyrocket your book launch and make your book stand out in your market. And yet it is one of the hardest things to get.For any Amazon product, positive or negative product reviews can be the difference between success and failure.Heres how to get amazon book reviews:Learn Amazon book review guidelinesBuild a launch team for book reviewsContact Amazon top reviewersApply to book review sitesInclude a reminder in your bookRelaunch your bookDeal with negative reviewsGo through the Amazon book review checklistTheres nothing more painful after going through the blood, sweat, and tears of writing, publishing, a nd launching your book, to get very few to no sales because of your lack of reviews.But where do we start to get Amazon reviews? Who do we ask? How do we get reviews that our audience will respect? How many people should we have on our launch team to guarantee a certain number of reviews for setting up promotional sites?How many reviews is enough?We will look at the ways to get legitimate Amazon reviews for your book so that you can reap the benefits of turning your book into a thriving long-term business.NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it hereHow to Get Amazon Reviews and the Review ProcessWhen you publish a book, there are essentially 6 things that score at making your book a bestseller. They are:A great book cover design.An irresistible book title.An amazing book description.Stealthy keywords.Targeted book categories.And†¦ Book Reviews.When Amaz on ranks your book, the ranking is based on the volume of downloads your book gets and, the amount of reviews stacked on the book’s review page.Amazon’s system is designed to take notice of books that are getting steady traction when reviews get posted.This is why it is critical that when you launch your book you set everything up to get as many reviews as possible to get momentum going, increase organic traffic, and drive your rankings in the search engines. This means a higher percentage of people writing reviews for your book, not just at launch, but for months (and years) down the road.The bottom line is, reviews carry big weight in the form of social proof that can drive your book to a bestseller and continue to bring in healthy passive income every month.Why do book reviews matter?Because of Amazons algorithm, maintaining a steady income of new book reviews is vital for your book to rise in the rankings. Meaning that if you want your book to continue to sell, you need to obtain real and fresh book reviews.This is a breakdown of why book reviews matter:The more reviews you get, the more visibility your book gets. This means more sales and potential organic reviews.You create a stronger relationship with your readersA boatload of reviews adds credibility to your book and brand.Book reviews for your book on Amazon are one of the defining factors that determine if a potential reader will click the BUY NOW button or not. In fact, if your book has less than 10 reviews, there is a strong chance that your book will get passed over.People want validation before purchasing, and the best way to make that decision is on the front of the product page: reviews. Amazon Reviewer GuidelinesYou can find everything you need to know about posting reviews on Amazon right here under the Community Guidelines.Amazon has tightened the ropes on reviews and as an author, you have to be aware of the tactics that are prohibited.Here is what not to do when it comes to g etting book reviews on Amazon:Pay someone to leave a review. This not only goes against Amazons terms, but it could get your book removed from the shelf and your account banned.Offer a free ‘gift’ in exchange for a review. No gifts allowed. This is still considered payment for a review.Join Facebook groups offering book review swaps. These sites are bad news. Amazon prohibits review swapping and is considered gaming the system. The Amazon algorithm can easily trace reviews back to these sources.Offer an Amazon gift card after a review has been published. It works like this: â€Å"You download the book and leave a review, and I will send you a gift card.† Again, this is against policy and is considered paying for a review.Leave a review for an author, then contact that person requesting they leave a review in return. This would be a form blackmail or trapping the other author into guilt. But this doesn’t work and if you receive any such email, inform the ot her author that you don’t work that way. I did this once and they just removed their review.Most of these fall under the label of incentivized reviews, as there is a form of compensation in exchange for a review by Amazon sellers. Amazon has made it their mission to crack down on these on their platform.Whats the Difference Between Verified and Unverified Book Reviews?According to Amazon,an â€Å"Amazon Verified Purchase† review means theyve verified that the person writing the review purchased the product at Amazon and didn’t receive the product at a deep discountProduct reviews that are not marked â€Å"Amazon Verified Purchase† are valuable as well, but we either can’t confirm that the product was purchased at Amazon or the customer did not pay a price available to most Amazon shoppers.Verified reviews are favorable and are social proof that the reader did in fact buy the book and has potentially read through it before posting a review. A verifi ed review shows up as a yellow banner that says â€Å"Verified Purchase, as seen in the example below:For unverified reviews, in most cases, the reviewer received an advance copy of the book and was possibly on a launch team to support the book’s release.While this is still a legit practice for garnering reviews for your book, if the majority of reviews are non-verified, this could affect your potential customer’s decision to buy or not.HowtoGetMoreAmazonBookReviewsThere are many ways to get reviews but searching for reviewers to review your book is a time-consuming process. You could waste precious time chasing bad leads and end up with nothing for your effort.So where do you get reviews without spending hordes of time?No matter how you do it, remember that it isn’t just about quantity but quality as well. While we can’t control what reviewers will say about our work, we can stay focused on writing great content that adds value in order to increase our chances of getting positive reviews.To get Amazon reviews for your next book launch, or to add reviews to an existing book, consider taking action on these following strategies:#1 Build a launch teamThere are many ways to hunt down reviewers for your book. As we have seen, you can contact the top reviewers, target free book review sites, or reach out to book bloggers.These methods, while they may get you a handful of reviews, is time intensive and a lot of work. I have found, after running over two dozen book launches, that the most effective way to get reviews fast on launch is through setting up a launch team.Your launch team is a group of people who have agreed to read your book in advance and follow up with a review immediately after the book is live.When it comes to building a launch team, it is about building relationships over the long term. This is why, in order to run an effective launch team, you should focus on the relationship with your early-bird reviewers.Here is a st ep-by-step process for organizing your team:How to Set Up a Launch Team1. Start building your relationships early. Launch teams don’t just happen. They take work, months of outreaching, and asking the right people if they want to help launch your book when the time is right. You can generate interest by posting snippets of the book on Social media, sharing chapters of your work with your list, and promoting your cover to people.Share your content and advertise your brand. Communicate with people in person and through online channels about your writing. Keep in mind the purpose for this is to make genuine relationships with people and not to just add them to your launch. And most importantly, to make friends with people who read in your niche, so that your book gets recommended alongside the other books they’re reading.2. Create your list of potential reviewers. As you build these relationships with your fanbase, start making a list of people who express interest in joi ning your launch. If you have multiple books and have been through the publishing process already, take note of the readers who have left reviews already.Contact them closer to the launch of your next book to get them on board. Set up an excel spreadsheet and keep track of the names of people who sign up.Action Step:Contact people directly and invite them to the launch team. Keep track of early-bird reviewers in excel.3. Set up an email template through your email server. Add everyone to the list. If you aren’t using an email server yet you can check out Mailchimp, Convert Kit or Mailerlite. Make it as easy as possible so you aren’t wasting time searching for contact information.Send out a welcome email with a link to your book in PDF or/and Mobi form. You can create a folder in Dropbox and just include the link to a shared folder. Make it easy for them to access the material.Action Step: Import your list of emails onto an email server list.4. Send out the Welcome emai l. Ideally you want to send out your book at least two weeks before launch. This gives people enough time to read it through. In the welcome email I include details for the launch date and any other expectations. At this stage the book isn’t live yet so you will send another email on that day with the link.For the book delivery, you can upload a PDF version as well as a Mobi version of the book. To create a MOBI, PDF or EPUB file you can check out the Calibre ebook management software.Heres the difference between EPUB vs MOBI vs PDF so you can choose which to use.After you have all the files ready, you can create a shared folder in Dropbox and share the link with your team.If any top reviewers agreed to leave a review, you absolutely want to message them to follow up.Action Step:Create a welcome email template. Send out your welcome message to the team. Include a link to your book content.5. Send out your ‘Take Action’ email on launch day. Your book is live and i t is time for people to step up. Contact the team on launch day as soon as the book is live. After publishing a book it should take 12-24 hours for Amazon to get it posted. In the email, include a link to your book. More specifically, a link to the review page so that team members can go straight to the page with one click.6. Day 3: Reminder email. I wait 3 days and send out a reminder email. In this email I thank everyone who has left a review and thank people in advance who are still working on the book and haven’t posted yet.7. Final Call: This is the last email I will send out. Similar to the previous email, reminding people the book is live and is ready for a review whenever you are. You can remind your team that book is at a special discounted price if you are launching it at 0.99 or it’s free.8. Contact Your List: If you have a list, this is gold for getting paid downloads and possible reviews. You should contact your list on the first day the book is live and l et people know that the book has just launched. Then, several days later, email them again asking if they had a chance to get into the material. You could add something of value here just to show subscribers how much you value their support. This is the email where I include a ‘leave a review’ invite.These are the steps I use to communicate with my launch team. Generally speaking, if you want 100 reviews for your book, you should aim for at least 200 people.That is a lot of emails but, what I have experienced is that, on average, you are batting a 50% success rate. What happens to those other 50% who don’t review?Heres why some people wont review your book:They didn’t like the book.They forgot to review altogether.They didn’t read the book.They couldn’t be bothered to review.If you can get 20+ reviews on launch after one week you are looking very good. This is enough to get momentum moving and the Amazon algorithm will see that your book is d oing well.#2 Contact Amazon Top ReviewersThere is a list of top 1000 reviewers on Amazon. These people review everything via the Amazon vine program, although certain reviewers target books specifically. If you can get an Amazon Top Reviewer to look at your book, this is well worth it.Check out the Amazon Top Customer Reviewers list. This is a time-consuming process but, if you can get 2-3 reviewers to agree to a book review, you’re all set.Heres how to get more reviews on Amazon with top reviewers:Go into the reviewer’s profile and check the books they have reviewed. To be specific, you want to check for books in your genre. If you wrote a book on weight loss and the reviewer has written most of their reviews for romance novels, it’s a good indication of what they favor. Target the reviewers interested in your topic.Check for contact information. Due to the large volume of spam and requests for reviews, most top reviewers have removed their personal email. If they have a website set up, you can send a direct email to request a review.Wait for a reply. Most reviewers, from my own experience, did not reply. I would recommend targeting 20 reviewers and wait one week. You can then resend the request again.This is a time-consuming process but, if you get a top reviewer to agree to a review, keep that person’s contact information in an excel file. Then, when you launch your next book, you can reach out to them again and again.#3 Book Review SitesThere are a number of sites out there that will find reviewers for your book. This is not the same as buying reviews for your book which, I’ll restate again, goes against Amazon’s review policy and should be avoided.In fact, Amazon has taken action against over 1000 sites on Fiverr that were selling incentivized reviews and fake review services. Yes, avoid.Review services, however, can speed up the process and find reviewers for your book. One of my favorites is BookRazor. It is a paid site but they promote a system of honest reviewers for your book by providing a contact list of potential readers.There are many other sites you can check out as well, and many of them are free while some are paid:Kindle Book ReviewRainbow Book ReviewsKO’s Stuffed ShelfThe Kindle Book Review#4 Include a reminder in your bookHere is a tactic that works well. Did you know that you can include insert a request in your book for readers to leave a review? It’s a great way to invite people to review your book.I have a page at the back of my books that looks like this:What Did You Think of [Your Book Title Here]?First of all, thank you for purchasing this book [Your Book Title Here]. I know you could have picked any number of books to read, but you picked this book and for that I am extremely grateful.I hope that it added at value and quality to your everyday life. If so, it would be really nice if you could share this book with your friends and family by posting to Fa cebook and Twitter.If you enjoyed this book and found some benefit in reading this, I’d like to hear from you and hope that you could take some time to post a review on Amazon. Your feedback and support will help this author to greatly improve his writing craft for future projects and make this book even better.You can follow this link to [Book link here] now.I want you, the reader, to know that your review is very important and so, if you’d like to leave a review, all you have to do is click here and away you go. I wish you all the best in your future success!When you do this, you want to have a link directing customers right back to the review page on Amazon. Make it so easy for them that it requires as little effort as possible.Many authors will include a cute ‘cat photo’ or even pictures of their kids begging asking for a review. This strategy can work well if you sell a large volume of books during the initial launch phase.But remember it takes reader s time to go through your book and so, if you don’t see the reviews appear in the first week, you might get them trickling in weeks or even months later.#5 Relaunch Your BookYou can relaunch your book if book sales drop and the reviews stop coming in. When you relaunch your book, you can put together a new launch team, and even add a new chapter to the book to generate a renewed interest in your book.I have tried this strategy several times in the past year and, by relaunching the book, adding new value to the content, I put together another small launch team of 30-40 people. This brought in another 20+ reviews for a book that was suffering from lack of sales and poor rankings.It happens, so we have to stay on top of keeping the book active.How to Deal with Negative ReviewsGetting positive reviews on your book is a great feeling. In a perfect world, we all want to have just the good stuff when it comes to our review platform. But alas, there will always be that dissatisfied reader that was expecting something much different than what your book was offering.Readers will leave a negative review for various reasons, and in most cases, there is nothing we can do.But first of all, receiving a negative review isn’t the end of the world. In fact, it can lend to a book’s credibility. Look at it from a reader’s perspective. If a book has 100 positive 5-star reviews, although the reviews may be legitimate, we know that not every book is perfect.Having a load of good reviews and nothing that is under three stars could create doubt for the browser, just as having a book with only a handful of reviews turns browsers the other way.While negative reviews aren’t all bad, there are steps we can take to reduce the amount.So how can we prevent our book from getting a lot of negative reviews and turning away potential book sales?Here are four areas to pay attention to:Book quality: the single biggest reason a book will get panned by negative re views is poor quality. This is credited to sloppy editing. A book that is not up to the quality expected by readers will get hit with a high amount of bad reviews. Then, it could get pulled off the shelf by Amazon until the author upgrades to better quality. Make sure your book is up the high standards people expect. Always respect your readers. The book business is like any other business, make good products, and your customers will love you.Inaccurate description of the book: make sure that your book description, title and cover all point towards the theme of the book. If your book is titled, â€Å"How to become rich in 21 days† and, after reading through the book the reader isn’t rich, well, they bought the book because of the promise you made. So, if reading a book delivers a negative outcome for your audience, someone is going to shout about it in a review.Your book is a sales pitch for your other products. If there is one thing that readers don’t like, it is being hit up with offers and the push to check out other services or products in the book. This could come across as spammy and devalues the content that the readers paid for. While your goal may be to use the book to attract customers for your online business, you want to avoid any sales pitches in the book.How to Write and Submit a ReviewWriting a review for a book you like is a great way to drive potential readers to the title. If you read a great book recently and you want to tell people about it, you can take a few minutes to write up a positive review.Writing a review is easy. Just go to the book’s front page and, under the heading Customer Reviews, you will see a button for write a customer review. Click on that and you will be taken to a page set up for ‘Your Reviews’ where you can write reviews for your purchases.What you do is:Select the rating of the book from 1-5 stars, with 5 being the best score.Write your book description in the box provided. Ke ep in mind that if you leave this page before submitting your review, you’ll have to start over again. I would recommend writing the review first in Word or Evernote and then copy and paste.Create a headline for the review.Hit submit. Your review will go live within a couple of hours, although it could take up to 24 hours.One point to note here is that, with Amazon’s policy for posting reviews, you have to have an account that has made a purchase of at least $50 using a valid credit or debit card.Checklist for Getting Amazon Book ReviewsIf you follow these steps, youll be able to get more book reviews and in turn, sell more books.Set up a launch team for your book. Send your team a PDF/MOBI/EPUB file and follow up with email right up until launch. Follow up with several reminders after the launch.Include a ‘Review Request’ page at the back of your book. Insert the link taking customers directly to the review page. Make it so easy they don’t have to search around for the book on Amazon.Contact Amazon Top Reviewers. Send a personalized email to each, targeting the people who review books similar to your genre. Wait at least two weeks before following up.Contact people in your business. This doesn’t include friends and family. Contact professionals in your field who would be willing to read the book with the possibility of leaving an honest review.Hire a site that specializes in finding honest reviewers for your book. I recommend BookRazor.Relaunch your book. Add more content, a new book cover, or make it appealing for people to join your relaunch of an existing book. You can relaunch a book as many times as you want.There are a lot of strategies out there to get reviews for your books, most are legit, and some are not. As an author, make sure you are aware of what Amazon considers to be authentic reviews when it comes to gathering reviews for your next book, and steer clear of anything it considers to be incentivized revi ews.If a site promises to get you positive reviews in return for cash, stay away. It isnt worth it, trust me. Keep hunting and adding reviews to your book.Book reviews are the secret sauce to adding value and credibility to your work, boosting sales and making your book stick on the bestseller lists. Dont skimp out on them.Its Time for Your FREE TrainingOne of the easiest and most natural ways to get good book reviews is to write a book worthy of them.Heres how you can learn to do that.

Solar Power †Science Research Paper

Solar Power – Science Research Paper Free Online Research Papers The best things about solar energy is that it is going to exist as long as people will be on this earth, and using this energy doesn’t cause pollution. FUEL SOURCE -Solar energy is a renewable source. This means that it is always going to be available with no worries of ever running out. Sunlight is present over an extremely large area. Actually the daily energy that we get from the sun is about 600 times greater per day than all other sources that generate electricity combined. The downside of solar energy is that there is a lot of time when the sun doesn’t shine, and the solar collectors can’t be used in the dark. Also to capture light and make generating this power worth our time we need to collect this light over many hours and many meters of land. Even then the solar power generated isn’t enough to replace the use of fossil fuels entirely, but it is a help. POLLUTION When in use the solar power systems give off no pollution of any kind, do not damage the earth’s surface in any way, and no noise is heard. On the other hand solar generating systems can only be looked at as totally pollution free if we ignore the actions of building the systems, storing the electricity, and transporting this stored energy from place to place. Also the systems have to be torn apart, scrapped and replaced every few years. All of these things do lead to some pollution. However solar hot water systems reduce the need for electricity and therefore the need to use fossil fuels. For example, using a normal 2.5 KW household system that takes up 400 sq. ft. of roof space saves as much CO2 of a normal car that is driven for a year. COST The cost of the fuel source is nothing, because sunlight is free. But the actual manufacturing of the solar panels (PHOTOVOLTAIC CELLS), maintenance, and other components of the systems are all very expensive. Energy collected from these cells has to be stored in expensive batteries, solar collectors also need tracking devices which add more to the cost. Next, the silicon used to make these cells is not in large supply, which makes it very expensive. Once running, the systems must be maintained and cleaned all the time. While running it will cost roughly 12 cents per KWh, and each panel produces 30W per square meter. EFFICIENCY As of right now, solar power systems are very expensive with a low efficiency. Light is way more useful when changed to an electric current using (PHOTOVOLTAIC CELLS), which as just stated have very low efficiency. The current top efficiency is just under 25%. Factors that have negative effects on the performance of these collector panels are dust, smoke, weather, and darkness. An example of how much space these collectors have to take up to be worth while is, for generating enough electricity for a city the size of Toronto, panels would have to fill an area the size of 1/5 of Prince Edward Island. Many studies are currently taking place to raise the efficiency of this method of generating power, and the prices of systems are actually lowering. But I wouldn’t recommend using solar power as a sole means of generating power, however used along with other methods, it will make a big difference in lowering pollution. Research Papers on Solar Power - Science Research PaperBionic Assembly System: A New Concept of SelfRiordan Manufacturing Production PlanOpen Architechture a white paperPETSTEL analysis of IndiaThe Effects of Illegal ImmigrationAnalysis Of A Cosmetics AdvertisementIncorporating Risk and Uncertainty Factor in CapitalGenetic EngineeringThe Project Managment Office System19 Century Society: A Deeply Divided Era

Alternate Catalysts for Organic Reactions and Synthesis

Alternate Catalysts for Organic Reactions and Synthesis Alternate Catalysts for Organic Reactions and SynthesisIntroductionThe study is based on the principles of green chemistry that can be considered as the main notions regarding the importance of the responsibility to the environment in different forms and along with the issues related to Chemistry and compositions of different organic systems. Due to the two fold importance of these components of green chemistry, it is vital to take into consideration the factors that are related to the said issues.One component of the study in Green Chemistry is the fact that the related principles are needed to be taken into consideration. Such principles points out the responsibility that are needed to be held by the people who manufacture and develop different forms of materials and compounds specifically the kinds that can affect the organic systems, or the systems of life. These issue target waste management, safe chemicals and renewable materials production, and other related activities in chem istry that view and present the importance of the surroundings (Anastas and Warner, 1998).Figure 3In relation to the green chemistry principles, the main objective of the study is to be able to focus on the determination and presentation of possible alternate catalysts for organic reactions and synthesis that can confirm to the green chemistry principles.Prior WorkTo be able to present a view and achieve an understanding in the issue under study, the review of the published research works are included. Also through the study of the said lien of works, the development and improvement of the field can be determined.The study is mainly related to the organic compounds that are used in the chemical reactions as catalysts that can be considered to have comparatively low hazardous effects. One of the options that are being explored by different scientists and...

HRM and the External Environment Essay Example | Topics and Well Written Essays - 2250 words

HRM and the External Environment - Essay Example Markets have expanded rapidly, transcending all boundaries and going beyond a local and even a national scale, to a more global level. Furthermore, technological advances have also greatly influenced and shaped the socioeconomic sphere today. That is to say, market expansion and technological progress have made the economy a much more challenging one today. For example, now, it is much harder to keep track of the latest fashions and trends because the producer does not directly know the consumer, and hence cannot gauge the consumer’s latest tastes or feelings towards a product (Houseman, pp. 149-170, 2001). Moreover, since there are many indirect links in marketing today, the ‘loyalty’ factor that was characteristic of a buyer-seller relationship and that used to work heavily in favour of some suppliers is no longer there, and there is an increased pressure on the companies to do well to keep their consumers satisfied. Now, there is a much greater pressure on firm s than before to deliver, in that there is increased competition and to thrive – or even survive – in their fields, firms must not only perform well, but also perform better than their competitors perform. Furthermore, trends have also changed greatly as new tastes and fashions grip society, and consumers’ demands are constantly altering, forcing businesses to adapt to them and provide products and services that fit their latest needs and demands (Houseman, pp. 149-170, 2001). Overall, in an economic environment where competition is paramount, consumer satisfaction is of the utmost importance to a business’s returns and so, to keep up with this pace, businesses must cater to new demands, and adapt to cost-cutting and more productive strategies to maximize status and profit. Naturally, to keep abreast of this faster moving market, businesses have had to address their strategies and alter their policies. These changes include an assessment of the production process, evaluation of employees, research etc., but one of the biggest changes made to the structure of the businesses has been to promote and increase greater flexibility in the workplace (Houseman, pp. 149-170, 2001). Workforce flexibility refers to â€Å"an organisation’s ability to adapt its human resources in a manner appropriate to increasingly changing environmental conditions† (Houseman, pp. 149-170, 2001). This approach allows a business to allocate tasks based on which jobs on an agenda require the most attention, for example, deciding the product that requires more work forces at a certain time. In addition, more work forces can come under hiring if demand calls. This is a very efficient strategy as unforeseen human resources staffing needs can be met without any significant loss to the business, and at the same time, workers earn more in terms of skills and training in other areas of their work as well. Need for an organisational restructure may come abou t due to a sudden increase in demand, or a certain, unexpected problem in the production line. For example, during a slow hour, cashiers could be used to help stock shelves, this is efficient because no workers are left idle, and a faster way to marketing can be approached (Wood, pp. 367-413, 1999). At other times, for example, if the supermarket is very busy and has a massive in-flow of customers, workers that were,

See Below Essay Example | Topics and Well Written Essays - 250 words - 9

See Below - Essay Example However, this appearance of unanimity quickly disappears if we ask, â€Å"What are the parameters of a free speech in a host of complex circumstances?† Therefore, practical implications for acceptance of these rights are highly uncertain. Utilitarian explores the pros and cons of an action before choosing the better action (Rachels 102). Commonsense might be misguided; therefore, commonsense cannot be trusted. Utilitarianism has contributed greatly in filling up deficiencies of commonsense. Most argue that utilitarianism may lead to conclusions that are contrary to commonsense morality (Rachels 103). Commonsense advocates may also argue that one should not sacrifice some humans for the happiness of others. If we put this into utilitarian perspective, then we may never realize the peace that we often enjoy. Hence, it is equally â€Å"commonsense† that soldiers should sacrifice their lives in a defensive war. In conclusion, it is a good thing that utilitarianism cannot be reconciled with common sense. Commonsense cannot be trusted and may be misguided. In many of our present circumstances, we are forced to weigh what action is of more benefit to a majority, such as sending soldiers to war torn zones (sacrificing) so that a majority may enjoy

Homelessness Essay Example | Topics and Well Written Essays - 250 words - 2

Homelessness - Essay Example A nurse can also create awareness of where people can go to visit such people through websites and also asking for help from non-governmental organizations (NGOs). Campaigning for gender equality for the women feel the burden the most. Such women do not have people to depend on .Therefore, to make them feel as a part of the society, having campaigns to educate people on gender equality would help to curb such situation (The Homeless Hub, 2015). At personnel levels, a registered nurse should support and encourage reorganization of such people by the government through the set policies. A nurse should also join campaigns like ‘walk the talk† which are meant to assist on reduction of racism which is one of major factors that has led to increase in aboriginal homeless population. It is also necessary to create change in the community systems to enable people treat homeless population as part of society and involving them in projects that will reduce their cultural and historical trauma (Somerville,

Concerns and Benefits Regarding the Use of the American Psychological Article

Concerns and Benefits Regarding the Use of the American Psychological Association (APA) Format of Citation - Article Example Numerous citation formats are currently being used by most researchers and scholarly writers based on their specialization. The most popular style that can be used in any field is the Chicago or Turabian style, MLA is most used for the humanities, and APA style is used in the social sciences, and in recent years in education, research, and business as well (Lipson, 2011). The styles may vary according to what is needed to be presented, but all of these are borne out of the necessity of presenting thoughts or ideas as scholarly and as professionally as possible, all while giving appropriate recognition to the writers that presented the original ideas beforehand (Winkler & Metherell, 2011). Also, because the different writing styles are designed in order to properly present information in the field that these are most often used, one type of citation style may not be appropriate to use in other fields of study, and some necessary information that is usually needed in referencing may be omitted, or added, which could cause confusion (Lipson, 2011). Due to this, the use of a citation style must be in accordance to what kind of information is being presented. In addition, the use of specific styles for each field of discipline is needed to homogenize the presentation of information, especially for publications (Szuchman, 2010). The American Psychological Association (APA) created a format of information presentation around 80 years ago, in order for social scientists to establish a standard for communications in that field (American Psychological Association, APA, 2012a). This format is now popularly known as APA Citation Style, and is widely used because of its focus on sparing and straightforward presentation of information (APA, 2012a). There is much focus on the content, as well as the condensation and rephrasing of information from other sources, making this citation style more authoritative than other methods (Beins, 2012). Another characteristic of APA Citati on Style is it being parenthetical, with much more focus on the name of the research writer and the date it was written. This is due to the fast nature of scientific research in generating new information and making other ideas obsolete in a short period of time (Winkler & Metherell, 2011). With this in mind, this kind of format is much more applicable in the field of nursing, since most concepts are most often needed in a condensed form, as well as the fast turnover rate of information in this field. The use of APA Citation Style in writing scholarly articles is very useful in my field of nursing, especially when writing research papers, position papers, or even short papers such as summaries of one or more articles. The use of the parenthetical method in citing information previously published is able to quickly tell the reader of the paper when this information was generated, and it could either strengthen the validity of an argument without adding any bias (APA, 2012b). Also, th e style is designed to be as minimalist as possible for researchers to write and edit

Green engineering Essay Example | Topics and Well Written Essays - 1250 words

Green engineering - Essay Example In the contemporary world, many people have installed the technologies to maximally benefit from solar energy. It is not only efficient, but a sustainable energy that can be relied on even in the future. The sun provides energy in two ways; by heating and through lighting. It radiates great amount of energy that travels through space and spreads all through the earth’s surface. Naturally, the inner core of sun produces the energy through a nuclear fusion of the hydrogen and helium atoms, radiates onto the sun’s surface, and consequently emits electromagnetic radiation onto the earth using a wide variety of wavelengths (â€Å"Alternative energy† kennesaw.edu). Upon reaching the earth surface, it is harvested for greater use in various processes. Solar energy is of great importance in supporting the life and processes of plants, as well as those of humans. Specific Aspects of how Solar Energy works There are two specific technologies of converting solar energy into electricity. These are the commonly known photovoltaic systems and solar thermal systems. They both employ very distinct mechanisms to produce power from the suns light. Photovoltaic energy This system of sunlight conversion uses solar panel technologies with the photovoltaic cells as the core element in generation of power (European communities 5). Solar panels are devices or modules of a connected assembly of photovoltaic cells, with the capability of collecting the sunlight photons for conversion. The solar panels are developed in different sizes of rectangular shape, from which several can be used as a combination to produce enough electricity. The solar cells in the panels are made up of semiconductor materials (silicon is very common), whose conductivity can be increased by introducing impurities (European communities 5). Basically, in the presence of light or sunshine, some of the radiant energy that hits PV cells is absorbed and transferred to the electrons within the atoms of the semiconductor. Because of the continuous transmitting energy from the sun, electrons of the cells tend to shift from their positions as they move towards a preferential side of attraction in the cells, creating an electric voltage that can be collected and channeled (â€Å"How do solar† nwwindandsolar.com). As the electrons move, they create space for others to move into, and hence generating the current in the electrical circuit (direct conversion of sunlight into electricity). Generally, once the energy as electricity is produced, the direct current generated and collected is converted through an inverter, into alternating current required to run most electronic appliances. The electricity can also be used by connecting the inverter to any load, or connect to the battery banks to store energy for further use. Suppose one switches into solar generated electricity using this technology, he has to enquire and seek suitable number and sizes of the solar panels that can be placed on the roof s, away from shade, and in a suitable position (South facing installations on the roof recommended), with correct angle inclinations to benefit

Essentials of Strategic Management Research Paper

Essentials of Strategic Management - Research Paper Example They offer an online service of renting movies whereby one has to subscribe. There are subscription fees that are usually paid on a monthly basis. Most of the industries that embrace technology, more so electronics, are known to be very competitive. This is the same case with rental industries where Netflix is facing stiff competition from some other organizations like Blockbuster who are offering almost the same services. Netflix has to lay down critical strategies that will help it to retain its position in the movie industry. There is a need to have a fertile basis of technology to ensure that they are able to cope up with technology that is changing at the speed of lightning (Barringer, 2010). Thesis Statement Rental industry is one of the risky businesses to venture into because of some reasons. The main reason is that it deals with the technological skills that you employ and how. An organization may make any cash from this trading while another one may incur high losses at the same time. This paper will look at some essential ways and methods that can be employed in this business. It will be based on a sample case study of Netflix, which is one of the successful tradings in the industries. As managers of other organizations in the industry, what would be important to consider being successful? Improvements do not come up abruptly thus there is a procedure that must be followed to the latter to get to that better place. This is only through proper planning and proper research. All the companies in this strategy have their own marketing structure that ought to be structured in accordance with changes in the market and technology. All this will be analyzed in depth with regard to Netflix (Olsen, 2011). Netflix Current Situation As compared to other companies in this industry, Netflix has the highest number of subscribers. The sales that are done on a daily basis are high however at times they have been observed to be low. The market structure is therefore n ot constant. In 2002, a case study carried out showed that there were around 190,000 discs sold per day to the 670, 000 subscribers. This number of subscribers grew from that number to around 8.4 million at the end of 2008. Currently, the number of customers is estimated to be 23 million. The company is the highest selling in America covering over 75% of the continent. The company has not yet ventured to other business places apart from America however it has some plans that are still cooking to venture into United Kingdom (Olsen, 2011). The subscription fee in this industry, usually on a monthly basis has been changing but the range is between $4.99 and $17.99. The main reason that this has been changing is the fluctuations of the subscription fee in other rental companies more so Blockbuster who has been working hard to ensure that their subscription fee is below that of Netflix. To fight the changing monthly subscription fees, the company set a one percent deduction fee on the to tal based on the overall annual fee. There are also Netflix plans in place for people to rent many DVDs will get a reduction in the total. This company is offering rental services online; people can also watch movies online, together with TV shows. Online streaming is aimed at getting users who rely on other electronics apart from computers, for instance, iPod users, and smartphones users.

Concerns and Benefits Regarding the Use of the American Psychological Article

Concerns and Benefits Regarding the Use of the American Psychological Association (APA) Format of Citation - Article Example Numerous citation formats are currently being used by most researchers and scholarly writers based on their specialization. The most popular style that can be used in any field is the Chicago or Turabian style, MLA is most used for the humanities, and APA style is used in the social sciences, and in recent years in education, research, and business as well (Lipson, 2011). The styles may vary according to what is needed to be presented, but all of these are borne out of the necessity of presenting thoughts or ideas as scholarly and as professionally as possible, all while giving appropriate recognition to the writers that presented the original ideas beforehand (Winkler & Metherell, 2011). Also, because the different writing styles are designed in order to properly present information in the field that these are most often used, one type of citation style may not be appropriate to use in other fields of study, and some necessary information that is usually needed in referencing may be omitted, or added, which could cause confusion (Lipson, 2011). Due to this, the use of a citation style must be in accordance to what kind of information is being presented. In addition, the use of specific styles for each field of discipline is needed to homogenize the presentation of information, especially for publications (Szuchman, 2010). The American Psychological Association (APA) created a format of information presentation around 80 years ago, in order for social scientists to establish a standard for communications in that field (American Psychological Association, APA, 2012a). This format is now popularly known as APA Citation Style, and is widely used because of its focus on sparing and straightforward presentation of information (APA, 2012a). There is much focus on the content, as well as the condensation and rephrasing of information from other sources, making this citation style more authoritative than other methods (Beins, 2012). Another characteristic of APA Citati on Style is it being parenthetical, with much more focus on the name of the research writer and the date it was written. This is due to the fast nature of scientific research in generating new information and making other ideas obsolete in a short period of time (Winkler & Metherell, 2011). With this in mind, this kind of format is much more applicable in the field of nursing, since most concepts are most often needed in a condensed form, as well as the fast turnover rate of information in this field. The use of APA Citation Style in writing scholarly articles is very useful in my field of nursing, especially when writing research papers, position papers, or even short papers such as summaries of one or more articles. The use of the parenthetical method in citing information previously published is able to quickly tell the reader of the paper when this information was generated, and it could either strengthen the validity of an argument without adding any bias (APA, 2012b). Also, th e style is designed to be as minimalist as possible for researchers to write and edit

Essentials of Strategic Management Research Paper

Essentials of Strategic Management - Research Paper Example They offer an online service of renting movies whereby one has to subscribe. There are subscription fees that are usually paid on a monthly basis. Most of the industries that embrace technology, more so electronics, are known to be very competitive. This is the same case with rental industries where Netflix is facing stiff competition from some other organizations like Blockbuster who are offering almost the same services. Netflix has to lay down critical strategies that will help it to retain its position in the movie industry. There is a need to have a fertile basis of technology to ensure that they are able to cope up with technology that is changing at the speed of lightning (Barringer, 2010). Thesis Statement Rental industry is one of the risky businesses to venture into because of some reasons. The main reason is that it deals with the technological skills that you employ and how. An organization may make any cash from this trading while another one may incur high losses at the same time. This paper will look at some essential ways and methods that can be employed in this business. It will be based on a sample case study of Netflix, which is one of the successful tradings in the industries. As managers of other organizations in the industry, what would be important to consider being successful? Improvements do not come up abruptly thus there is a procedure that must be followed to the latter to get to that better place. This is only through proper planning and proper research. All the companies in this strategy have their own marketing structure that ought to be structured in accordance with changes in the market and technology. All this will be analyzed in depth with regard to Netflix (Olsen, 2011). Netflix Current Situation As compared to other companies in this industry, Netflix has the highest number of subscribers. The sales that are done on a daily basis are high however at times they have been observed to be low. The market structure is therefore n ot constant. In 2002, a case study carried out showed that there were around 190,000 discs sold per day to the 670, 000 subscribers. This number of subscribers grew from that number to around 8.4 million at the end of 2008. Currently, the number of customers is estimated to be 23 million. The company is the highest selling in America covering over 75% of the continent. The company has not yet ventured to other business places apart from America however it has some plans that are still cooking to venture into United Kingdom (Olsen, 2011). The subscription fee in this industry, usually on a monthly basis has been changing but the range is between $4.99 and $17.99. The main reason that this has been changing is the fluctuations of the subscription fee in other rental companies more so Blockbuster who has been working hard to ensure that their subscription fee is below that of Netflix. To fight the changing monthly subscription fees, the company set a one percent deduction fee on the to tal based on the overall annual fee. There are also Netflix plans in place for people to rent many DVDs will get a reduction in the total. This company is offering rental services online; people can also watch movies online, together with TV shows. Online streaming is aimed at getting users who rely on other electronics apart from computers, for instance, iPod users, and smartphones users.

An essay on the novel Frankenstein Essay Example for Free

An essay on the novel Frankenstein Essay The novel Frankenstein is as relevant and terrifying today as it was when it was first published At the time that Mary Shelly wrote the book Frankenstein the idea of creating and bringing people back to life using electricity was a prominent idea in science. She was also reading Emile by a famous French philosopher Rousseau where he argues that mans nature is harmless but is made evil by society. These ideas help to influence her novel and contribute to the key themes. When Mary Shelly was young her mother died and this ties in with the character of Victor whose mother also dies from giving birth to his brother William, who is later murdered by the creature, (Mary Shelly also had a son called William who died at the age of 3). Mary Shellys first child died twelve days after she was born, she had a dream that her child had come back to life she wrote Dream that my little baby came to life again that it had only been cold and that we rubbed it by the fire and it lived I awake and find no baby I think about the little thing all day this tragedy is reflected in Frankenstein with the idea of bringing the dead back to life. Mary Shellys own childhood seems to have been brought up in the character of the creature, the creature was abandoned by Victor and Mary Shelly seems to feel that her mother abandoned her because she died when Shelly was only a baby. The book Frankenstein has three different narrators though out the novel; Robert Walton, the captain of a ship heading for the North Pole. Victor Frankenstein the creator of the creature and finally the creature itself, although Victor and the creatures stories are embedded in Waltons narrative. Mary Shelly uses Waltons letters to his sister to tell the story from his point of view and that of Victor and the creature. The book starts with Walton writing letters to his sister. Walton then encounters Victor Frankenstein when his ship can go no further north because it is stuck in the ice; Victor Frankenstein has been traveling across the ice following the creature and is ill because of the cold. Robert Walton takes him aboard his ship where Victor Frankenstein tells him the story of creating the creature. Victor tells him about his childhood in Geneva which he spent with his cousin Elizabeth. Victor went to the University of Ingolstadt. While he was there he became obsessed with the idea of bringing people back to life. Victor thinks he has found the secret of life and puts together a human being from bits of other dead people. It was a dreary night in November when he finally brings the creature to life. He looks at the repulsive thing that he has created and it horrifies him. He tries to sleep but is disturbed by dreams of his mother and Elizabeth I held the corpse of my dead mother in my arms, he wakes up to see the creature standing over him. Mary Shelly is increasing the tension and making the reader more involved. He escaped into the streets of Igolstadt and runs into his friend Clerval, who had come to study at the university. Victor takes his friend back to his apartment, but he finds that the creature is no longer there. He then becomes ill from a fever; the sickness is a sign that he has realized the horror of what he has done. Before he returns to Geneva he receives a letter from his father telling him his brother William has been murdered. Victor hurries home and when he was passing through the woods where William was murdered, he catches sight of the creature and is convinced the creature killed him, Mary Shelly is increasing the horror with each event as the story unfolds. Victor took a holiday in the mountains to try and ease his grief for his brother. While he is alone one day, crossing a glacier, the creature approaches him. The creature then tells Victor what has happened to him he describes running away from Igolstadt after he was assaulted by the towns people, and how he hid away in forests where he discovered fire. He discovers a small shed where he spends some time as he is sheltered from the rain; there is a small peep hole where he can look in to a family house this is where he learns to speak as there is a foreigner in the house who the family is teaching to speak their language. The creature asks Victor to create another creature for him to be his companion. Victor agrees but later after he has started he destroys the second creature so the creature tells him he will be there on Victors wedding night. On his return to Geneva Victor marries Elizabeth. He fears what the creature said to him and that he will kill him. To be careful he sends Elizabeth away to wait for him. While he waits for the creature, he hears Elizabeth scream and Victor realizes that the creature had been hinting at killing his new wife. Victor returns home and his father dies of sorrow shortly after. Victor says that he will devote the rest of his life to finding the creature and getting his revenge. Victor tracks the creature northwards and it becomes icy. Victor almost catches up with the creature, but the ice breaks and Victor cannot reach the creature. Victor dies shortly after he finishes telling his story. Walton then tells the remainder of the story in letters written to his sister. When Walton returns, several days later, to the room in which the body lies he is shocked to see the creature weeping over Victor. The creature tells Walton about his suffering. He then says that now his creator has died he can end his own torment. The creature then walks off for the northernmost ice to die. In chapter 5 Shelly describes how the monster comes to life and how Frankenstein has a nervous breakdown. He had spent two years working on the creature and it turned out to be an abomination in his eyes. Shelly tries to terrify the reader by using some very strong emotive words with an anxiety that almost lead to agony, she makes the creature look as grotesque as possible His yellow skin barely covered the work of muscles and arteries beneath she also writes his watery eyes, that seemed almost the same as the dun white sockets. Victor never refers to the creature as a human; he refers to it as a wretch, monster, creature and demonical corpse, this helps to show how Victor rejects the creature as soon as he has brought it to life just because of the way it looks, this is how the creature is treated by society through out the rest of the novel, he is seen as a monster and is rejected by society. These make the creature seem repulsive and grotesque, the thoughts of this creature would have terrified readers when it was first published but I do not think that it has the same effect on readers today. Far worse things are viewed in many places for example on the internet, television or in newspapers although something which had an appearance like the creature would probably still be rejected by society today and would still be considered horrifying.

The Influence Of Interest Groups In America Politics Essay

The Influence Of Interest Groups In America Politics Essay As we look the history of America we all can see big influence of the interest groups, the interest groups has effected in policy making design in almost every law changing process. The interest group has highly effect of our lives by affecting their views on American government. The interest groups have been complexes dependent upon interaction among individual persons common interest in policy making. The interest group creates formalized only to look after their interest, other word they only function because they to influence policy making movement. The interest group cans lobbying for any cause or reason in any form of law or any regulation. Interest group has access to many types of extra push to make sure they can influence law making process. I think interest groups are one type of the chain which makes influence in policy making .Today, I am going to form interest group and lobbying ageist the local state of Georgia calls the blue law, which is prohibiting any sell of the al cohol on Sunday and also supporting new policy that state government of Georgia should allow to sell alcohol in gas stations and liquor stores. I have lived in Georgia for the last twenty years and I have got several businesses which does sell alcohol. I have work in convince store more than eleven years and almost every Sunday I have to say to my costumers No, sorry I cannot sell beer. As business owner I hate to say that I cannot sell you but I am losing my alcohol sell on every Sunday. People in Georgia have been suffering for really long time that they could not buy beer on Sunday because the governor of Georgia does not sign the bill that was approved by state legislator. The bill went on his desk for two times but he never sine for it just keep saying that he totally believes that Sunday is religious day and people should not buy alcohol. The question of the whether state of the Georgia should allow to sell alcohol on Sunday is very importation issue, allowing alcohol sell on Sunday will bring many positive effects in state of the Georgia. All over in America each state has their own different method of local laws that allow controlling the government. In State of the Georgia we have law of that prohibits sell of any kind of alcohol and beer on Sunday since it is religious day. In this day and time we should not put religious views on our business. The government should not interfere to any types of regulation in business. As I am current owner of the several businesses in Georgia, I have from interest groups which will lobbying ageist the law that prohibits the sell of alcohol and beer on Sunday. The interest group will called Georgia Alcohol Dealers Association and I am going to be president of this group. In short form we can say that GADA which is short name of Georgia Alcohol Dealers Association. As president I will bring all the wholesalers, retailers and people who make the beer and alcohol on one group and we will to fight against this ridicules law that prohibits sell of alcohol in Georgia. Moreover that I wil l bring all the people who will support this group and try to gain local support in state of Georgia. The issue of the not selling alcohol on Sunday is related to public so I will make sure I will try to join everyone who is willing to support my interest group. If I can make it public issue by saying it is totally wrong to people who want to have alcohol drinks. This is going to very strong word because when people here, that this law effects on personal freedom of people they will surely join my group. I will get more people on my side because I will them it is for the public interest, I am sure by doing this I will make my interest group more organized and more stronger. I will also appoint different people different positions like secretary, chief members and board of directors, which will handle different types of task. Talking about how to make interest group I will never forget the words that I read in the book written by Bentley it is called The Process of Government, It is first, last and always activity, action, something doing the shunting by some men of other mens conduct along changed lines, the gathering of forces to overcome resistance to such alterations, or the dispersal of one grouping of forces by another grouping.'(Bentley, 176). In this quote he is trying to show the value of the interest groups. Bentley is trying to say that when you form a group it will make much bigger impact than individual. He is believe in power of the interest group got in system, this is the best example for me and now I will flow his theory and make sure that I will have very strong interest group so I will success in lobbying against the law in Georgia that prohibit the sale of alcohol. In my interest group I will make sure that every individual who is part of the group will band with each other really good and they will help each other out and find the solution of how to change the blue laws in Georgia, by doing this I am sure we will have one effective interest group. Which will make impact on Georgias Governor Sonny Perdue and I will make sure we will reach our goal. I am very confident that my interest group will find large amount of member with same the same cause that I believe in. My main goal is to target the Georgias governor because he is the one who did not sign the bill which he gets on his desk couple times in last three years to allowing sale of alcohol in Georgia. My interest group will prove that a democracy is a system which is rule by the people because the most people in Georgia are against this blue law of state. Sonny Prude will sign this law which will allow selling alcohol in Georgia on Sunday when he see majority of Georgian wants to able to buy alcohol in Georgia. He is public official elected by public and he must acts as name of public on other words he should consider public opinion. Since my interest group is pro business I will get money from all retail business owners who join my interest group. When people or any corporation will contribute any money I will make sure that I will establish a personal relationship and make sure what they want out my interest group. Most likely first I will go to Budweiser and Miller group who got most sell of alcohol in Georgia after that I will get more support of local distributers who will provide alcohol to retailers and last not the least I will go retailers for money to operate and bring all of them together so we will get more outcome of my interest group. If still I need more money I will have couple events where we will try to fundraiser to support all our expenses. I believe that money does not buy power so we have to make ourselves herd we need to get signed by people who support us. I am very sure that more people will support this pro- business policy. Once I make the group I will make them aware of what is wrong with current law and how we need to change it. First, I would let my group know that the current law is effecting on peoples personal freedom who like to buy and drink alcohol on Sunday. This law is because it harms our personal freedom and that why it is un-causational. In America we cannot put churchs law on everyone who lives in state of the Georgia. Moreover that we need to separate the government and church by passing new bill that will allow selling alcohol in Georgia. There is no way this law is making any sense it is just hurting local business. There are also many restaurant owners get in my interest group, they have to pay every year more money just because they have to pay more money to state since they are the only ones who serves alcohol on Sundays. I have talk to many restaurant owners they strongly believe that it is just extra burden on them since they have to pay extra money just to support their sells on alcohol. It is also good when you know what kind of people will argue against your interest group here is one example of one of my customer who strongly believes we should not sell alcohol on Sundays he said that, Many people believe that alcohol consumption is a destabilizing influence in the society harming families and children. Certainly millions of children around the world are negatively impacted by their parents alcoholism. Thousands in the USA are killed every year by drunk drivers. Alcohol sales are not the tax base that funds the city/county infrastructure and community improvements as another poster implied. Rather, they are the beginning point of many burdens on our society. I seriously doubt that the taxes collected on alcohol sales come anywhere near to paying for the negative impacts on our society. This is very true argument but you cannot just stop selling alcohol all over the America or you can not just ban it. I am sure state government is collecting large amount of taxes out of alcohol sell. We should not forget that for those who oppose alcohol sales on Sunday, they too are have a choice just dont buy it. Government of Georgia is dependent on their different tax items to support their state budget. The tax on alcohol is also called sin tax. According to investigation done by MSN money market Georgia is paying highest amount of alcohol tax after Alaska in nation. Normal tax average is around .15 cent on every $ 1 but in Georgia we pay 1.15 cents on every $1 that is more than 100% tax on alcohol. I think it is just not fair who lives in Georgia because they have to pay higher tax on beer and they cannot buy alcohol on Sunday. This law is hurting one of the very key business in Georgia, the club business. One of the biggest clubs of south east is run by my cousin and he said that they could not stay open on Sundays just because they could not serve alcohol. There are more people in Georgia drink in restaurant and drive back home on Sunday just because they do not allow buying alcohol and drinking at their home. These will create unsafe endearment for everyone who is on road on Sunday. There are just more people driving drunk on Sunday than another days of week. If we allow alcohol sale on Sunday most people will drink in their home not in bar and then drive back to home. It will create safe environment for everyone who is on the road. In Georgia we will have less DUI and fewer accidents related to alcohol. It is always win -win situation for the consumers who want to drink on Sunday and local police departments who gets fewer accidents related to alcohol. We live in totally democratic county and we shall not favor any religion over others. The blue law is place based on Christian beliefs. It will show that state of Georgia is supporting Christian religion. I know our country is found on Christian beliefs but our county makes different then rest of others country is that we have allow to follow any religion that we like. Laws like this will create unfairness over other religion. People of the other religion will think that why their belief is not accepted as state law. Thats how our country find it was liberty to all. Just like in Christianity, Hinduism is also prohibit to drink and sell alcohol at all, so people who follow Hinduism will going to ask for the laws that will prohibit and sell on alcohol at all in state of Georgia. I have always wondered why people who have a certain belief feel it necessary to impose their belief on others. As American I always know that we should always look everyone equally and laws like this makes tot ally wrong, and if you Christian and if you do not want to sell or buy alcohol you can do that too. There is no way we can punish entire people of Georgia by not allowing the alcohol sale. I also read in books that people who go in church drinks wine anyways so there is no way they mind over selling or buying alcohol. If state of Georgia allows selling alcohol on Sunday, they get more money as sales tax and it help to cover the Georgias deficit which is around 2 billion dollars according to AJC. Mayor of Atlanta Deke Copenhagen said on one of his interview that if we allow to sell alcohol in Georgia we will have overcome the deficit in budget, which is great thing for state Georgia if we overcome the deficit .We could also boost our tourism because it will be convince for the people who is coming from outside of Georgia who really wants to have fun by drinking beer and wine on Sunday. I know there are people who always go outside of Georgias state borderline like in Alabama, Florida and Tennessee to buy alcohol. This way we are hurting our own business in Georgia because people do go outside of state to get beer and alcohol. It is one of the big drawbacks that businesses are taking in Georgia State. en the state and church. This law effects on peoples personal freedom who like to buy and drink alcohol on Sunday. To push my policy on step further I will make one opinion poll and mail it to everyone in state of Georgia who is related with alcohol business. This way I will also publish my policy to gain more areas that I will not cover and I will get peoples opinion and there is another poll that had been take place before. This is very important key to my interest group because if I get positive poll saying that majority of Georgian people wants to buy alcohol on Sunday. This poll is very important, it will show the strong evidence to prove that people of Georgia is really supporting this policy. In that mailing I will include different question among them I make sure that I will include that if you ever try to buy alcohol on Sunday? And I will also ask that if you go church on every Sunday? Asking question like this makes people think that we do not need to law because it does not have any logic. In this technology era, I will also use computers to also push my policy. I did make a web page where my interest group member can log in and also can blog our achievements. On the web page I will also add petition where you can sign it and it will directly e mail to me and also to governor of the Georgia. I will also make Google group and facebook group to get more support from students from all over the Georgias colleges. This way I can introduce my policy to young people who use computers regularly. Creating groups online will bring more attestations and we get more longtime support, doing this I share my thoughts and other peoples views. I might get some important contacts or important information out of my web page which will help to get succeed in lobbying. I will also have this link that I find where you can go and sine the petition called Sunday Alcohol Sale in Georgia doing this people can put their information on petition and sine it witches will go directly state representative. It will be really effective because when I will have more and more people sine for it so we will have our interest group stronger. Work cited Arthur Bentley, The Process of Government, Page. 176. blog.al.com/breaking/2009/12/limestone_county_church_loses.html. http://articles.moneycentral.msn.com/Taxes/best-and-worst-taxes-by-state.aspx

Little Caesar :: Historical Narrative Italy Papers

Little Caesar Shortly before noon on a Wednesday in October, 1894, the clients of a small-town Italian barbershop leisurely undergo the ritual of shaving. A group sit along the side wall and trade observations in phlegmatic, Neapolitan dialect, while the patron in the barber's chair listens. Occasionally, between strokes of the razor through thick stubble, the barber adds his opinion to the conversation. A pair of young children regularly chase each other through the shop and are peremptorily ordered back out. A young man rushes in off the street and declares himself, somewhat unnecessarily, to be in a hurry. The older men are silent for a moment and share disapproving and curious glances while he climbs into the chair and the barber begins to lather his face. With hazel eyes and sharp features, 22-year-old Giuseppe Zambarano stands out in a gathering of swarthy peasant stock. His closely trimmed moustache and neat hair already appear well-groomed, his overall appearance verges on fastidious. He announces to the barbershop audience that he is getting engaged today. He will receive his betrothed and her family at two o'clock in his father's house. The men offer formal compliments to young Giuseppe on his engagement, and perhaps some patronizing words of wisdom: Moglie e buoi dei paesi tuoi; Take wife and cattle from your own village. The men in the barbershop know that Giuseppe's future in-laws, like most of them, come from the same triangle of villages in the back-country of Campania. Fontegreca, Ciorlano, and Prata Sannita lie two hilly miles. walk from the last station on the Naples line. Now many of the squat cottages there stand empty. Most of the one thousand or so natives of these villages make their homes a short way from the terminal of the Cranston St. trolley car, in Thornton, Rhode Island, on farm land that resembles the fertile hills of the old country, with island-dotted Narragansett Bay like a reflection of Naples in the background. * * * As a yet unmarried youngest son, Giuseppe Zambarano lives in the home of his father Gioacchino and his uncle Lorenzo, a modest wooden affair in the heart of this growing neighborhood. The Zambarano brothers of the older generation disembarked in 1882 to join the so-called "pick and shovel brigade" of new immigrants, who tilled the land in Thornton and Simmonsville, as they had in Italy. Now many of the early arrivals have become disenchanted with the hard conditions and meager returns of family farming that drove them from the Italian countryside in the first place.